Spring
Learning outcomes:
The student is able to
Content:
The Experience Design course (5 ECTS) offers students an in-depth exploration of how to create and manage customer experiences, with a particular focus on the tourism industry. Through this fully online course, students will engage with core concepts in experiential marketing, service design, and customer value creation. Using a hands-on approach, they will apply these principles to a tourism-centered case project that guides them through stages of research, ideation, prototyping, and final implementation.
The course promotes active engagement and combines lectures, self-study assignments, and collaborative group work. In addition, partnerships with companies provide practical insights and real-world perspectives. Throughout the course, students are encouraged to develop their ability to design, manage, and orchestrate meaningful customer experiences, while also creating valuable content tailored to the tourism and leisure sectors. By the end, students will have a solid understanding of how to integrate user-centric methods into service and business development for tourism.
1-5
The course consists from online lessons, literature and assignments. Study material available in Moodle from 6 January 2025.
Online lessons will be given according to the schedule. All lessons will be available in Zoom as online and recorded at the Moodle platform of the course. Course follows double diamond, i.e. service design, method where emphasis is on the active team work. Thus presence on the lectures is recommended. Absence will be compensated with assignments.
Studies start on January 22nd 2025 from 2 pm to 5 pm with INTRODUCTION
See next sessions via an implementation plan.
Students of the other UAS: LAB will introduce the cross-study service on 20.11.2024, so please register in your Peppi/Pakki according to the instructions of your home UAS.
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Enrolment for Open UAS students starts 2.12.2024. Search for a course in LAB’s Open UAS offerings https://ella.eduplan.fi/lab