Ala:  Yhteiskuntatieteiden, liiketalouden ja hallinnon ala
Asian markets and marketing course provides an overview of marketing and international marketing in Asia context. It highlights cross-cultural knowledge in marketing and consumer service related in Asia.
Upon completion of the course, the student is able to
– understand fundamental concepts of international marketing in Asia.
– distinguish existing and modern marketing tools.
– analyze cultural and market differences among countries in Asia.
0-5. The learner have to submit and pass 70 % of assignments for getting the grade 1, submit and pass 80 % for getting the grade 2 and >90 % for getting the grade 3-5.