Opintojakson nimi
Master’s level: Behavioral Decision-Making Perspective in Business and Public Policy
Opintojakson ajankohta
13.05.2024 - 31.08.2024
Korkeakoulu
Laurea-ammattikorkeakoulu
Opintojakson kieli
Englanti
Opintopisteet
5 OP
Opintojakson ala
Yhteiskuntatieteiden, liiketalouden ja hallinnon ala
Opettaja
Markus Kanerva
Tarjotaan avoimen opiskelijoille
Ei
Taso
YAMK
Ilmoittautumisaika
01.04.2024 - 07.04.2024
Opintojakson kuvaus
In this course you will learn the basics of behavioral economics and how behavioral insights are applied in business and public policy context. You will gain understanding on behavioral biases and heuristics that are apparent in human behavior. Nudges and choice architecture are introduced as a mean to change people’s behavior.
The study unit is divided into orientation and 5 Modules:
- Module 1: General overview of behavioral insights in business and public policy
- Module 2: Deeper into behavioral insights
- Module 3: Ethical perspectives of behavioral interventions
- Module 4: Behavioral insights into action
- Module 5: Applying behavioral perspective
Edeltävyysehdot
This study unit is for Master’s level students.
Opintojakson tiedot
Main course literature includes the following articles. Additional video materials are given on Canvas platform.
Module 1:
- Kahneman, D. 2003. A perspective on judgment and choice: mapping bounded rationality. American psychologist, 58(9), 697
- Thaler, R., Sunstein, C. & Balz, J. 2013. Choice architecture. In Shafir, E. (eds.), The behavioral foundations of public policy (pp. 428–439). Princeton University Press.
- Fehr-Duda, H. & Fehr, E. 2016. Sustainability: Game human nature. Nature News, 530(7591).
- Goldstein, D., Johnson, E., Herrmann, A., & Heitmann, M. 2008. Nudge your customers toward better choices. Harvard Business Review, 86(12), 99-105
- Dholakia, U. M. 2016. Why nudging your customers can backfire. Harvard Business Review
- Steffel, M., Williams, E. F. & Pogacar, R. 2016 How to Nudge Your Customers Without Pushing Them Away. Harvard Business Review.
Module 2:
- Dolan, P., Hallsworth, M., Halpern, D., King, D. & Vlaev, I. 2010. MINDSPACE: Influencing behaviour for public policy. Institute of Government, London, UK.
- Oeberst, A., & Imhoff, R. 2023. Toward Parsimony in Bias Research: A Proposed Common Framework of Belief-Consistent Information Processing for a Set of Biases. Perspectives on Psychological Science, 18(6), 1464-1487.
Module 3:
- Sunstein, C. R. 2015. Fifty shades of manipulation.
- Reisch, L. A. & Sunstein, C. R. 2016. Do Europeans like nudges? Judgment and Decision Making, 11(4), 310–325.
- OECD. 2017. Behavioural Insights and Public Policy: Lessons from Around the World. OECD Publishing, Paris.
- Benartzi, S., Beshears, J., Milkman, K. L., Sunstein, C. R., Thaler, R. H., Shankar, M., Tucker-Ray, W., Congdon, W. J. & Galing, S. 2017. Should governments invest more in nudging? Psychological Science, 28(8), 1041–1055.
Module 4:
- Michie, S., Richardson, M., Johnston, M., Abraham, C., Francis, J., Hardeman, W., Eccles, M.P., Cane, J. & Wood, C. E. 2013. The behavior change technique taxonomy (v1) of 93 hierarchically clustered techniques: building an international consensus for the reporting of behavior change interventions. Ann Behav Med. 2013 Aug;46(1):81-95.
- Carlin, D., Houshmand, K., Rodriguez, S. & Talloen, J. 2023. To create lasting change, companies can draw on behavioral insights. McKinsey & Company.
- Müller, M. M., Böhm, K. L., & Renz, E. 2023. Pay or nudge employees into change? A theoretical and experimental investigation of the effect of nudging for organizational change. Managerial & Decision Economics, 44(6), 3666–3695.
Module 5:
- Hallsworth, M. 2023. A manifesto for applying behavioural science. Nature Human Behaviour, Nature, vol. 7(3), pages 310-322, March.
Suggested background reading material:
- Johnson, E. 2021. The elements of choice: Why the way we decide matters. Riverhead Books.
- Halpern, D. 2016. Inside the nudge unit: How small changes can make a big difference. Random House.
- Thaler, R. & Sunstein, C. 2009. Nudge: Improving decisions about health, wealth, and happiness. Penguin.