The course focuses on the brand management and visual communication as essential business factors for creating company and brand images. Core issues are: branding, brand analysis, design management of international business, visual communication research and advertising, recommendation-based markets, product-service-information-environment factors in branding. Contemporary study material will be delivered from professional journals (for example www.dmi.org).
The Study Module will be implemented online on Moodle Learning Environment.
Please write down your personal student e-mail address of your
home UAS in the registration form.
Detailed information will be sent via e-mail approximately one week before the study module begins.