The object of the course In this course you will gain important skills needed in the digitalizing tourism industry as a business manager.You will gain insight about digital trends and how to utilize these in the tourism industry. After completing this course, you will know how to develop digital services in order to mediate experiences both online and offline.
The learning objectives of the course You understand the impact of digitalization in tourism and the role of different digital services along the customer journey. You recognize the value of digital services for different customer segments. You have basic knowledge of the user-centred design and evaluation of digital services. You understand how to develop digital services.
The principal contents of this course are (1) Digital services and touchpoints along the customer journey, (2) Customer insight in the digital context, (3) The basics of user-centred design, (4) Digital customer experience, and (5) Analytical evaluation of existing digital services.
Basic knowledge about digitalization in tourism
Project work in course can be done independently, with a pair or in a small group. Guidance is only provided through pre-recorded video instructions by teacher. No personal guidance available during summer months.
Webinars, video lectures, independent reading materials and information search, online discussions, peer feedback. Project work including research, video presentation, development plan. Other independent assignments.
Course material: Benckendorff, P., Sheldon, P., Xiang, Z. 2019. Tourism Information Technology. 3rd Edition. CABI Publishing. Smashing Magazine & Traynor, D. 2012. User experience design. Freiburg, Germany: Smashing Media GmbH. The digital roadmap for tourism in Finland