Learning outcomes: The student is
The course focuses particularly on consumer service experience and the value creation in tourism industry. In this course tourist experience is used as an example for a typical experiential service. Concepts and reading about experiential marketing, experience industry, customer value, (new) product/service development, design of experiential services, service design tools and approaches Discussions of the topics and (co-)creation of an commercial experience
100 % online course, with online lessons and online self-study material (individual assignments) Flipped classroom (pre-learning materials, their presentation and interactive meetings), active participation Collaboration with companies (e.g. visitors and practical cases)
The course starts on 12.1.2023 and it must be finished by 29.5.2022 at the latest. A closer timetable is available in Moodle.by the beginning of year 2023 There are three online sessions for contact teaching and exchanging ideas and thoughts. These are
Students of the other UAS (Degree students and Open Studies’ path students) enrol via Ilmoittaudu/Enroll -link. Please, write your student email to the enrollment form. Starting instruction will be sent after the enrollment period.
Others register via the Open enrolment/ Avoin AMK ilmoittautuminen link. See the registration link for further instructions. Registration for others starts on 29.11.2022 at 8.00. A quota of places is reserved for Open University of Applied Sciences students. A price is 75 €.