During the course, the student will learn to identify cultural tourism potential and design new cultural tourism concepts. She/he will learn the service design process and relevant tools in the process.
Cultural tourism products, service design process and tools, customer insight, innovation methods, concepts.
The student understands the concepts and phenomena related to cultural tourism. It is recommended to take the course “An approach to cultural tourism” or similar course before taking this course. There are also course “Kohti kulttuurimatkailua” available in Finnish.
Weekly assignments are evaluated as pass-failed. Main assignment is evaluated 0-5 The course is studied online in Moodle studying environment.
Webinars, Individual assignments, Group assignments. No exam.
Stickdorn Marc. 2012. This is service design thinking.
Miettinen S., Koivisto M.2009.Designing services with innovative methods.Helsinki:University of Art and Design.
Moriz Stefan. 2005 London. Service design, Practical access to an evolving field.
Current materials provided by course tutors.