During the course, the student will learn to identify cultural tourism potential and design new cultural tourism concepts. She/he will learn the service design process and relevant tools in the process.
Cultural tourism products service design process and tools customer insight innovation methods concepts
The student understands the concepts and phenomena related to cultural tourism. It is recommended to take the course “An approach to cultural tourism” or similar course before taking this course. There are also course “Kohti kulttuurimatkailua” available in Finnish.
The course is virtual and implemented in Moodle learning environment. The course is based to self-studying.
Webinars Individual assignments Group assignments
The dead lines for the course assignments will be given in the beginning of the course. Latest deadline for all assignments is at the end of the course.
Stickdorn Marc. 2012. This is service design thinking
Miettinen S., Koivisto M.2009.Designing services with innovative methods.Helsinki:University of Art and Design
Moriz Stefan. 2005 London. Service design, Practical access to an evolving field
Current materials provided by course tutors