Strategic management is the ongoing planning, monitoring, analysis and assessment of all that is necessary for a company or an organization to meet its goals and objectives. Changes in the business environment require companies or organizations to constantly assess their strategies for success and successfull competitiveness.
• Student knows basic information about mission, vision, values and strategy. • Student knows basic elements about strategic thinking. • Student can analyze companies’ and organisations’ strategy.Content: •The basic concepts of strategic management. • Mission statement, values and vision. •Defining strategic objectives, policies and action plans. • Processes and measurement of process efficiency. • Strategic thinking.
The assessment is based on the total score collected by the student from the exams, written assignment and peer review he/she has completed. The score given by the written assignment and peer review is determined by the automation of the Learn page of the course.
Study material: – Course book and other materials are available on e-learning platform: Exploring strategy – Gerry Johnson & al. – Other material gathered by the lecturer.