-Recognizes changes in global environment and its effects to tourism -Recognizes weak signals effecting tourism – Recognize methods to foresee in tourism – Recognize new business opportunities based on future consumer needs, the resources of the business environment, and the competitive situation.
Tourism trends Weak signals Anticipation Scenario toolkit
Student understands basics of global mega trends and tourism trends -scope of tourism industry – meaning of innovation for companies -themes of sustainability – technology change as a phenomenon.
0-5. The assessment is based on learning objectives, quality and criteria. Self-evaluation by the student plays an important role in the learning process.
The method is experiential learning which contains video lectures, independent studies and project based working.
Course material UN Sustainable Development Goals Tourism trend reports – UNWTO Consumer trend reports – Euromonitor international