Kevät
Opintojakson nimi Master’s level: Service Marketing and Selling
Opintojakson ajankohta 28.01.2023 - 31.07.2023
Korkeakoulu Laurea-ammattikorkeakoulu
Opintojakson kieli Englanti
Opintopisteet 5 OP

Opintojakson ala Kaikille aloille soveltuva
Opettaja Apramey Dube
Email
Tarjotaan avoimen opiskelijoille Ei
Taso YAMK

Ilmoittautumiskäytäntöihin liittyvät kyselyt
Ilmoittautumisaika 21.11.2022 - 15.01.2023
Opintojakson toteutussuunnitelma
Ilmoittaudu

Master’s level: Service Marketing and Selling

28.01.2023 - 31.07.2023

Opintojakson kuvaus

The student is able to

  • explain the evolution of services marketing thought
  • identify the strategic approach in service marketing
  • establish, maintain and develop customer relationships
  • conceptualize and sell services

Never have services played a larger role in business than they do today. In order to grow and attain higher profits, companies and managers require exceptional knowledge and understanding of service marketing. This course focuses on the unique challenges involved in service marketing, selling and managing a service business. The key topics covered are evolution of service marketing, relationship marketing, service quality, internal marketing, service branding and service selling. In addition to service marketing concepts, students will analyze cases of successful service-led businesses in a wide variety of consumer and B2B industries. The key learning goal is to gain a critical understanding of key issues and learn to apply relevant concepts and models to service marketing and selling challenges

The instructor of the course is Apramey Dube, email aprameydube@gmail.com.

Edeltävyysehdot

This course is only for the students who make their master’s degree.

Arviointikriteerit

  • Pre-assignment
  • Two assignments between the time in class sessions (1-2 pages each)
  • Final project work (8-10 pages)
  • Evaluation methods and criteria will be discussed in the first contact session.

Opintojakson työskentelytavat ja aikataulutus

In this study unit a combination of lectures, group-work, assignments and project work are used. All parts of the study-unit are compulsory. In event of absence from any activity, student has to do compensatory assignment.

Online meetings

  • 28.01.2023 09.00 – 16.30 Online
  • 30.03.2023 16.30 – 19.30 Online
  • 29.04.2023 09.00 – 16.30 Online

Opintojakson tiedot

The course book is Services Marketing: Integrating Customer Focus Across the Firm by Wilson, Zeithaml, Bither and Gremler, Third European Edition (2016). In addition, there will be a selection of articles to read.