Syksy
Opintojakson nimi Online Marketing in Tourism 5 cr
Opintojakson ajankohta 12.09.2022 - 31.12.2022
Korkeakoulu Satakunnan ammattikorkeakoulu
Opintojakson kieli Englanti
Opintopisteet 5 OP

Opintojakson ala Yhteiskuntatieteiden, liiketalouden ja hallinnon ala
Opettaja Jere Kuusinen
Email
Tarjotaan avoimen opiskelijoille Ei
Taso AMK

Ilmoittautumiskäytäntöihin liittyvät kyselyt
Ilmoittautumisaika 15.08.2022 - 29.08.2022
Opintojakson toteutussuunnitelma
Ilmoittaudu
Ilmoittautumistiedot

Online Marketing in Tourism 5 cr

12.09.2022 - 31.12.2022

Opintojakson kuvaus

Content

Social customer relationship management : customer segments and the Internet :social media insights, trends and services : benefits and risks of social media for tourism businesses : marketing analysis and web analytics.

Competences

Utilising the Internet in tourism marketing : gaining marketing advantage by using online tools : applying social media in tourism marketing and online customer service as a part of entire service chain. Classification of competence: Basic level.

Arviointikriteerit

Grading (1-5) is based on general evaluation criteria by SAMK. The evaluation framework can be found from Moodle.

Opintojakson työskentelytavat ja aikataulutus

  • Totally 133 hrs.
  • Lessons 10 hrs.
  • Final group presentation 50 hrs.
  • Website design (wordpress) 40 hrs.
  • Online assignments 33 hrs.

Opintojakson lisätiedot

You must activate the SAMK-ID and @student.samk.fi email address to complete the course. After your enrolment has been processed, the Student Services Secretary will send you the activation instructions to the email you provided in the enrolment form.

Ilmoittautumistiedot

All enrolments will be approved. You will get an automatic reply to the email address you provided in the electronic form. Check the spam.

When your enrolment has been processed, the Student Services Secretary will send you a message with instructions on how to activate the SAMK student identifier to the email address you provided in the application form (after the registration deadline).