Course name Accessibility in tourism marketing communication
Course date 08.01.2024 - 15.03.2024
Institution Jyväskylä University of Applied Sciences
Course language English
Credits 5 ECTS credit

Field Hospitality Management HUB, Business HUB, Entrepreneurship HUB
Teacher Upe Nykänen, Riitta Koivisto
Available for open UAS Chargeable
Level Bachelor

Queries related to enrolment practices
Enrolment period 20.11.2023 - 08.01.2024
Implementation plan
OPEN UAS Enrolment

Accessibility in tourism marketing communication

08.01.2024 - 15.03.2024

Course description

During this course, you assess and improve the accessibility of tourism company’s marketing communications, with the main focus being on the accessibility of company’s website content and services. If you have an own tourism company, you can improve its marketing communications, or you can look for an assignment to produce a development report for the tourism company.

• You understand what digital accessibility is. • You will be able to analyze the accessibility of digital content and marketing communication channels. • You will be able to design and execute digital marketing communications for tourism business according to accessibility principles, taking into account the needs of different customer target groups. • You can identify and address accessibility in digital sales channels.


• Accessibility and customer needs • Accessibility on the website • Accessibility of files • Videos and social media

Course way of working and time table

The course is implemented online and it includes independent studying online, 3 virtual webinars and 2 tutoring sessions. No exam.

The course starts on 8th January when Moodle workspace will be opened. There are three webinars and two tutoring sessions during this course, and in between the webinars students study independently according to the instructions given by the tutor. The first webinar will be 16 January. The exact timetable of the webinars will be announced later.

Course info

You can improve the accessibility of your company’s home pages directly with tasks. If you are a student without a business background, you will use the assignments to produce a development report for the tourism company of your choice. Student has to find the assignment to produce a development report for the tourism company.

Course additional info


www.webaccessibility.fi www.accessibility.com/digital-accessibility

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https://digital-strategy.ec.europa.eu/en/policies/web-accessibility Guide to inclusive tourism. Visit Finland

Other material provided by the tutor.