Fall | Full
Course name Asian Incoming Tourism, 5 cr
Course date 01.11.2022 - 21.12.2022
Institution Jyväskylä University of Applied Sciences
Course language English
Credits 5 ECTS credit

Field Hospitality Management HUB
Teacher Susanna Nuijanmaa
Available for open UAS Chargeable
Level Bachelor

Queries related to enrolment practices
Enrolment period 15.08.2022 - 23.10.2022
Implementation plan

Asian Incoming Tourism, 5 cr

01.11.2022 - 21.12.2022

Course description

Asia is more and more powerful generating area for the tourism in Europe. After this course the student is familiar with the outbound tourism especially from China and Japan.

The student knows tourism related consumer behavior models from these countries. She/he knows relevant marketing models and distribution channels in these countries.

The student understands the specific demands of the Asian customers travelling to Europe.

•China and Japan as market areas for incoming tourism to Europe •Tourism product development and adaptation to Asian markets •Marketing and distribution to China and Japan


The student understands the general concepts and phenomena related to tourism.

Assessment criteria


Course way of working and time table

On-line studying implemented in Moodle, optional webinars in Zoom Video lectures and visitors Assignments On-line discussions Personal portfolio

Course info

Required tools: fast Internet connection, computer, MS Office.

Course additional info

Current materials about the topic provided by course tutors.