Course name Behavioral Decision-Making Perspective in Business and Public Policy
Course date 22.05.2023 - 13.08.2023
Institution Laurea University of Applied Sciences
Course language English
Credits 5 ECTS credit

Field Business HUB
Teacher Markus Kanerva
Available for open UAS No
Level Master’s level

Queries related to enrolment practices
Enrolment period 13.03.2023 - 14.05.2023
Implementation plan

Behavioral Decision-Making Perspective in Business and Public Policy

22.05.2023 - 13.08.2023

Course description

In this study unit you will learn the basics of behavioral economics. You will gain understanding on behavioral biases and heuristics that are apparent in human behavior. We will also take knowledge from behavioral economics into action by considering the impact of behavioral phenomena in business and public policy applications.

The study unit is divided into orientation and 5 Modules:

  • Module 1: General overview of behavioral insights in business and public policy
  • Module 2: Deeper into behavioral insights
  • Module 3: Ethical perspectives of behavioral interventions
  • Module 4: Behavioral insights into action
  • Module 5: Applying behavioral perspective


This study unit is for Master’s level Degree students.

Assessment criteria

The study unit will be evaluated on a scale of 1 to 5 / fail.

Course way of working and time table

  • The study unit is organized virtually on Canvas platform. There is one kick-off lecture on May 22 at 17:00 -18:30 (EET). No other lectures during the course.
  • The study unit contains planning and executing a small-scale real-life application of behavioral insights, and analysis of an existing development plan from a behavioral perspective.
  • You will also work in smaller groups during the summer discussing by posting conversation starters and comments about different topics you have read about in an online forum, but you can decided the schedule with your group.
  • You can reach the instructor and your fellow students through the Q&A discussion board on Canvas platform. You can use the Canvas Inbox or email messages. The instructor gives feedback on the Canvas platform.
  • The study unit and assignments are divided into 5 Modules. The DL for handing in assignments is August 13th, 2023.
  • Retake DL Sep 17th,  2023.

Course info

In this study unit behavioral insights are applied in business and public policy context. How cognitive biases and heuristics affect our decision-making is one of the main themes. Nudges and choice architecture are introduced as a mean to change people’s behavior.