Course name Brand Management
Course date 20.03.2023 - 05.05.2023
Institution Karelia University of Applied Sciences
Course language English
Credits 3 ECTS credit

Field 4everyone HUB
Teacher Martha Balerina
Available for open UAS Chargeable
Level Bachelor

Queries related to enrolment practices
Enrolment period 21.11.2022 - 05.03.2023
Implementation plan
OPEN UAS Enrolment
Course enrolment info

Brand Management

20.03.2023 - 05.05.2023

Course description

Core content

The course focuses on the brand management and visual communication as essential business factors for creating company and brand images. Core issues are: branding, brand analysis, design management of international business, visual communication research and advertising, recommendation-based markets, product-service-information-environment factors in branding.

Learning outcomes

The student

  • is able to understand and assess the change of marketing communication style in the recommendation based markets
  • is able to identify and construct the main factors that build the company image and brands
  • is able to recognize and relate the formation tools and research methods for basic visual communication and can apply them for interpretation and construction purposes
  • is able to interpret and analyze from existing company material the building of brand identity and how well it is succeeding
  • is able to apply brand building factors and visual communication tools in collaborative, new brand image construction task
  • is able to operate collaboratively in managing a holistic brand creation process and inventing and debating the factors and visual communication involved in it

Assessment criteria

Estimation Scale pass/fail

Course way of working and time table

Contemporary study material will be delivered from professional journals (for example www.dmi.org).

Course info

The assessment is based on the below competences:

  • Brand design knowledge (apply & assess)
  • Visual competence (analyse & construct & relate & communicate)
  • Working community expertise (operate & interpret)
  • Innovation competence (invent & debate)
  • Internationalism competence (identify & recognize)

Course enrolment info

Please write down your personal student e-mail address of your home UAS in the registration form.

Ilmoita kotikorkeakoulusi opiskelijasähköpostiosoite ilmoittautumisen yhteydessä.