Course name Cross-Cultural Issues in Service Development
Course date 01.05.2024 - 31.08.2024
Institution Laurea University of Applied Sciences
Course language English
Credits 5 ECTS credit

Field 4everyone HUB
Teacher Tarja Chydenius
Available for open UAS No
Level Master’s level

Queries related to enrolment practices
Enrolment period 01.04.2024 - 07.04.2024
Implementation plan

Cross-Cultural Issues in Service Development

01.05.2024 - 31.08.2024

Course description

The student is able to

  • identify and deeply understand cross-cultural issues related to service development
  • manage multicultural teams and projects
  • support and develop frontline personnel’s intercultural communication competences
  • involve diverse customers in the service design processes


  • Basics of cultural studies
  • Intercultural communication
  • Multicultural teams, cultural frameworks
  • Culture’s role in services
  • Cultural competence in service development
  • Culture-sensitive service design


This study unit is for Master Degree students only.

Assessment criteria

  • All assignments need to be completed in order to earn a grade from the study unit.
  • In case of sickness or other difficulties following the deadlines please consult the instructor.
  • Evaluation by the instructor and by peer evaluation.
  • Assignments 1, 4, 6 are graded pass/fail.
  • Assignments 2,3,5,7 are graded with the scale 0 – 5.
  • Ass. 2: 20 %
  • Ass. 3: 20 %
  • Ass. 5: 25 %
  • Ass. 7: 35 % of the final grade.

    A team/pair grade is the same for all team/pair members.

Course way of working and time table

  • This is a virtual study unit starting in May and ending by August 31, 2024.
  • Assignments 1-4 are due during May – June. Although these returns and meetings are asynchronic, they require your timely commitment to work with peers and in teams during May/June.
  • Asgmts 5-7 can be done independently on your own time and to be returned by Aug. 31st.

Course info

A list of recommended reading will be published in Canvas.