Course name Cross-cultural professional communications in tourism and hospitality
Course date 14.02.2023 - 31.08.2023
Institution XAMK University of Applied Sciences
Course language English
Credits 3 ECTS credit

Field 4everyone HUB
Teacher Xamk lehtori
Available for open UAS For Free
Level Bachelor

Queries related to enrolment practices
Enrolment period 21.11.2022 - 28.05.2023
Implementation plan
OPEN UAS Enrolment

Cross-cultural professional communications in tourism and hospitality

14.02.2023 - 31.08.2023

Course description

Objective: Tourism and hospitality is a service industry, where visitors from different nationalities and cultures encounter host cultures. It is imperative to understand the influence of national cultures on their consumers in order to best serve and compete for a share of those diverse markets. As the tourism industry becomes more culturally diverse, future tourism and hospitality managers should understand their customers from different cultural backgrounds. Content: By the end of this course, students should be able to: – recognize the growing importance of the international and global nature of tourism and hospitality – understand the multicultural aspects of tourism and hospitality activities and importance of studying cross-cultural aspects from the perspectives of both service providers and customers – apply the concepts of intercultural competence, intercultural sensitivity and intercultural intelligence and their relevance for tourism and hospitality – apply the cultural dimensions, proposed by Geert Hofstede and other experts, to provide ef?cient and effective services


Assessment criteria


All course tests are designed so, that they are opened only on a given period, which is mentioned at the topic test. At the end of the course you will pass an online final test. Instructions you could find in Learn.

Learning tasks: – this course will assist students in understanding tourist behavior in a cross cultural context. Elements of values, norms and rules and their effect on tourists’ behavior, holiday expectations, experiences, satisfaction and consequently repeat visitation will be examined; – a review of the literature on the concepts related to cross cultural tourism; the students will be able to identify and discuss the major differences between Eastern and Western national cultures and their influence on tourist and host social behavior; – the course will allow students to see how cultural differences influence tourist holiday perceptions and satisfaction – you will be able to respond to each market’s peculiarities and adopt appropriate regional programs also will be explored

Course way of working and time table

Study material pages are designed to help you find the valuable learning material. This course is carried out in a Learn educational environment. It is totally automated. It contains online material, online tests and final test. If you need to get individual counselling, you could get it online, or by meeting the teacher, pointing out the reason and the date by sending a message to the teacher.

Course info

14.2.-31.8.2023. The first start is 14.2.2023. After that students can start their studies approximately within a week after enrolling on this course. The estimated time for completing this course is 3 months. The last day of registration is 28 May 2023.