Fall | Full
Course name European Business Area
Course date 02.09.2022 - 16.12.2022
Institution Metropolia University of Applied Sciences
Course language English
Credits 5 ECTS credit

Field Business HUB
Teacher Rosli Kamarul-Baharin
Available for open UAS No
Level Bachelor

Queries related to enrolment practices
Enrolment period 15.08.2022 - 31.08.2022
Course enrolment info

European Business Area

02.09.2022 - 16.12.2022

Course description

The student will analyse business opportunities and business functions in the European transnational environment through project-based learning. By the end of the course the student will be able to think strategically about leveraging firm-specific factors and various country differences to create competitive advantages, formulate and develop a business internationalisation strategy, propose and justify an international business management structure such as licensing, joint venture, franchising or subsidiaries, identify and evaluate risks due to both external factors and the firm’s own activity as well as designing a corporate social and sustainability strategy.


  •  The SME as a business case
  •  European market integration and business opportunities
  • Mapping out a business internationalisation strategy
  •  Business Case analysis – feasibility study
  • Managing market entry strategies
  • Risk assessment
  • Sustainability and social responsibility


Foundation course in business law and International Business

Assessment criteria


The student has achieved the course objectives fairly. Student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.


The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. Student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply their knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.


The student has achieved the objectives of the course with excellent marks. Student masters commendably the course subject area’s concepts and models. Student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply their knowledge in leisure, study and work situations. Student is able to analyze the business sector expertise and the development of his/her own expertise.

Course way of working and time table

  • Online Learning
  • Project-based learning
  • Guided Assignments

(1) This fully online course has no scheduled lecture sessions (2) Weekly announcements are made guiding the weekly learning process (3) Assignments are submitted in e-format

The Online Learning Platforms for teaching and learning is Metropolia Oma providing weekly learning guidance, learning materials, recommended reading and assignments.


Course info

Learning materials and recommended reading will be made available at the start of course.

Course enrolment info

Course quota for CampusOnline Students is 40.