Course name Future trends in tourism
Course date 22.05.2023 - 04.08.2023
Institution Jyväskylä University of Applied Sciences
Course language English
Credits 5 ECTS credit

Field Hospitality Management HUB
Teacher Susanna Riekkinen
Available for open UAS Chargeable
Level Bachelor

Queries related to enrolment practices
Enrolment period 13.03.2023 - 14.05.2023
Implementation plan
OPEN UAS Enrolment

Future trends in tourism

22.05.2023 - 04.08.2023

Course description

The students

-Recognizes changes in global environment and its effects to tourism -Recognizes weak signals effecting tourism – Recognize methods to foresee in tourism – Recognize new business opportunities based on future consumer needs, the resources of the business environment, and the competitive situation.

Tourism trends Weak signals Anticipation Scenario toolkit


Student understands basics of global mega trends and tourism trends -scope of tourism industry – meaning of innovation for companies -themes of sustainability – technology change as a phenomenon.

Assessment criteria

0-5. The assessment is based on learning objectives, quality and criteria. Self-evaluation by the student plays an important role in the learning process.

Course way of working and time table


The method is experiential learning which contains video lectures, independent studies and project based working.

Course info

Course material UN Sustainable Development Goals Tourism trend reports – UNWTO Consumer trend reports – Euromonitor international