Summer | Full
Course name Introduction to Copywriting
Course date 02.05.2024 - 09.06.2024
Institution LAB University of Applied Sciences
Course language English
Credits 2 ECTS credit

Field 4everyone HUB
Teacher Vesa Koskela
Available for open UAS No
Level Bachelor

Queries related to enrolment practices
Enrolment period 18.03.2024 - 14.04.2024
Implementation plan
Course enrolment info

Introduction to Copywriting

02.05.2024 - 09.06.2024

Course description

Learning outcomes:  The student is able to:

  • understand the main concepts of copywriting
  • analyze and comprehend the basics of successful copy that sells
  • write copy for sales purposes in some common formats (sales letters, adverts, product descriptions, etc.)


Copywriting is the act of salesmanship in writing. During this course the student is introduced to the main concepts of copywriting as a profession and the structure of the most common types of copy, such as sales letters and newspaper ads. The student also learns the characteristics of good copy and learns to produce basic copy that sells. There are online lectures, discussions, reading and analysis of successful copy, and writing tasks during this course.

The student produces one piece of copy and completes a quiz testing their knowledge on copywriting for course evaluation. Course is graded based on these assignments and course attendance. Completing these assignments by the final course deadline is required for passing the course.


The course is taught at B2 level according to the Common European Framework (CEFR).

Assessment criteria


Course way of working and time table

Online via Moodle and Zoom. There are reading materials, lectures, and assignments related to copywriting as well as discussions and analyzing existing copy. Teaching methods are specified by the teacher.

See timetable of lectures via an implementation. Lecture attendance is not mandatory for course completion, but is highly recommended.


Course additional info

This course is open for all interested students.

There are only five places for this course.


Course enrolment info

Students of the other UAS (Degree students and Open Studies’ path students)  enroll via Ilmoittaudu/Enroll -link. Please, write your student email to the enrollment form. Starting instruction will be sent after the enrollment period.

Only 5 places for students of the other UAS.