Course name Modern Digital Marketing
Course date 05.10.2022 - 31.08.2023
Institution Tampere University of Applied Sciences
Course language English
Credits 1 ECTS credit

Field 4everyone HUB
Teacher Anna-Elina Pekonen, Miina Kivelä
Available for open UAS Chargeable
Level Master’s level

Queries related to enrolment practices
Enrolment period 05.10.2022 - 31.07.2023
Implementation plan

Modern Digital Marketing

05.10.2022 - 31.08.2023

Course description

This course gives you an overview on modern digital marketing. During this course you will learn basics about digital marketing strategy, marketing automation and using different digital platforms for marketing purposes.

Learning outcomes

After completing the course you:

  • will have a basic overview on different areas of digital marketing
  • are able to describe what kind of topics to cover in digital marketing strategy
  • know how to set goals in digital marketing
  • have introductory level knowledge on digital platforms and automation
  • will know about measuring digital marketing

Course way of working and time table

Online and independently