Course name Modern Digital Selling
Course date 05.10.2022 - 31.08.2023
Institution Tampere University of Applied Sciences
Course language English
Credits 1 ECTS credit

Field 4everyone HUB
Teacher Anna-Elina Pekonen, Miina Kivelä
Available for open UAS Chargeable
Level Master’s level

Queries related to enrolment practices
Enrolment period 05.10.2022 - 31.07.2023
Implementation plan

Modern Digital Selling

05.10.2022 - 31.08.2023

Course description

This course provides an introduction into digital sales. During this online course you will get an overview into different areas of digital selling including social selling, using buyer personas and organizing online sales meetings.

Learning outcomes

After completing the course you:

  • will have a basic understanding what digital sales consists of
  • know how to set and measure goals in digital sales
  • know how to use buyer personas
  • understand how to create value in online world
  • describe the basic steps on customer journey

• know how to organize an online sales meeting

Course way of working and time table

Online and independently