Opintojakson nimi
Modern Digital Selling
Opintojakson ajankohta
01.08.2023 - 31.07.2024
Korkeakoulu
Tampereen ammattikorkeakoulu
Opintojakson kieli
Englanti
Opintopisteet
1 OP
Opintojakson ala
Kaikille aloille soveltuva
Opettaja
Miina Kivelä
Tarjotaan avoimen opiskelijoille
Ei
Taso
AMK
Opintojakson kuvaus
This course provides an introduction into digital sales. During this online course you will get an overview into different areas of digital selling including social selling, using buyer personas and organizing online sales meetings.
Learning outcomes
After completing the course you:
- will have a basic understanding what digital sales consists of
- know how to set and measure goals in digital sales
- know how to use buyer personas
- understand how to create value in online world
- describe the basic steps on customer journey
- know how to organize an online sales meeting