Course name
Modern Digital Selling
Course date
05.10.2022 - 31.08.2023
Institution
Tampere University of Applied Sciences
Course language
English
Credits
1 ECTS credit
Field
4everyone HUB
Teacher
Anna-Elina Pekonen, Miina Kivelä
Available for open UAS
Chargeable
Level
Master’s level
Enrolment period
05.10.2022 - 31.07.2023
Course description
This course provides an introduction into digital sales. During this online course you will get an overview into different areas of digital selling including social selling, using buyer personas and organizing online sales meetings.
Learning outcomes
After completing the course you:
- will have a basic understanding what digital sales consists of
- know how to set and measure goals in digital sales
- know how to use buyer personas
- understand how to create value in online world
- describe the basic steps on customer journey
• know how to organize an online sales meeting