Course name Pricing in Service Business
Course date 01.05.2024 - 31.08.2024
Institution Laurea University of Applied Sciences
Course language English
Credits 5 ECTS credit

Field 4everyone HUB
Teacher Otto Mäkelä
Available for open UAS Chargeable
Level Master’s level

Queries related to enrolment practices
Enrolment period 01.04.2024 - 07.04.2024
Implementation plan

Pricing in Service Business

01.05.2024 - 31.08.2024

Course description

The student is able to

  •  adapt to the current change from cost focus to customer value orientation
  • explain the theory and research concerning pricing of services
  • price new services using traditional pricing methods
  • apply innovative pricing methods and tools in practice


This is only for Master’s level students.

Assessment criteria

Individual assignments (50%):

  • Orientation (pass/fail)
  • Learning Diary (1-5)
  • Module 1. Pricing methods and revenue streams (pass/fail)

Team assignments (50%):

  • Module 2. How to build a pricing strategy? (pass/fail)
  • Module 3. Dynamic pricing (1-5)

All students are expected to adhere to good scientific practices, which includes appropriate referencing.

Course way of working and time table

Orientation: May

  • Module 1 Pricing methods and revenue streams. May & June
  • Module 2 How to build a pricing strategy? June
  • Module 3 Dynamic pricing. July & August

Active participation in online discussions is required.

The return dates for assignments will be informed in the Canvas learning environment.

There will be a team project during the summer, which is returned in August. In August there will be final discussions, peer review and you will return your final learning diary.

Course info

Online, Canvas learning environment