Strategy

Course description

The course will consist of five weekly meetings starting February 27th 16- c17.30 (see tentative dates below). Students will be asked to conduct a literature search on strategy and to pick 10 articles and review one article to share with others. From the combined pool of articles we will choose 10, which students will read and discuss in the weekly meetings. Students will also need to complete a team task in which they design a strategy for the company they choose. A student may opt to do the task alone. Attendance in class (online meetings) will affect the final grade.

In earlier classes we have discussed topics such as:

• mission statement, vision
• core competence
• strategy process
• strategy models (positioning tools)
• generic strategies /identifying strategic options
• orientations (innovation, production, customer)
• schools of thought
• culture and strategy
• implementing strategy

Note course build around students interests (explorative approach)

Prerequisites

This is only for Master’s level students.

Assessment criteria

H-5

Course way of working and time table

The course will consist of five weekly meetings starting February 27th at 16- 17.30.

• Monday February 27th at 16-17.30 on Zoom (virtual meeting)
• every week after that until April 4th Mondays at 16-17.30.
• Final presentations Monday May 8th at 16-17.30.

Course info

Learning materials and recommended literature

Text books as background material Available online Lynn Richard, Corporate Strategy, fourth edition FT Prentice Hall, 2005 Available in print. Johnson, Whittingtin, Scholes Exploring Corporate Strategy. ninth edition 2011 FT Prentice Hall