Course name Writing for Digital Media
Course date 16.01.2023 - 30.04.2023
Institution LAB University of Applied Sciences
Course language English
Credits 4 ECTS credit

Field Languages and Communication HUB
Teacher Ella Hujala, Hamid Guedra
Available for open UAS No
Level Bachelor

Queries related to enrolment practices
Enrolment period 21.11.2022 - 02.01.2023
Implementation plan
Course enrolment info

Writing for Digital Media

16.01.2023 - 30.04.2023

Course description

Learning outcomes: The student is able to

  • apply writing strategies to become a more effective writer for digital media
  • gather, analyze, and organize information to produce audience-oriented digital writing
  • demonstrate proper use of English for digital writing
  • participate in civil online discourse.


  1. Studying key terminology/vocabulary related to digital culture and digital media in English
  2. Learning about digital culture and collaborative and participatory content creation on digital/online platforms
  3. Writing for the Web and social media in English (e.g., writing to support skimming and scanning; frontloading information; writing semi-formal, reader-friendly English).
  4. Creating target audience personas and writing for different audiences in different tones (e.g., the four dimensions of tone of voice in writing for the Web).
  5. Using digital tools to proofread and edit writing.
  6. Writing in expository, descriptive, narrative, and persuasive styles for the Web and social media.
  7. Participating in, moderating, and promoting constructive online discussions.


Prerequisite 1: A good command of English. At least one university-level English language course at the B2 CEFR level. Prerequisite 2: A good command of digital tools (e.g., a course on digital tools).


Assessment criteria


Course way of working and time table

The course is offered online via the Moodle platform and with added use of other platforms and tools (e.g., Zoom, MS Teams, Google Sites, Twitter, LinkedIn, and others). The course involves independent study, peer and instructor feedback, and optional online meetings with the course instructor(s).

A learning project: Students set up their own website with Google Sites and use the website as their personal publishing platform. Students produce written and audiovisual content in English and publish the content on their websites. Students use social media (e.g., Twitter, LinkedIn, Yammer, etc.) to promote their websites.

You can study and do coursework independently as long as you can meet the set course deadlines. Optional online sessions are organized via Zoom or MS Teams to discuss with the instructors. The meeting times are published on the course Moodle page.


Course additional info

Please note: This is a writing and communication studies course that focuses on analyzing, writing, creating, and sharing digital and online content in English. The course does not focus on, for example, Web technologies, programming, or search engine optimization.

Course enrolment info

Students of the other UAS (Degree students and Open Studies’ path students)  enroll via Ilmoittaudu/Enroll -link. Please, write your student email to the enrollment form. Starting instruction will be sent after the enrollment period. CampusOnline quota: 8 students.