Entrepreneurship and Small Business Marketing

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5 OP

Ala: Kielet ja kulttuuri, Yhteiskuntatieteiden, liiketalouden ja hallinnon ala, Yrittäjyys

Toteutuksen kieli: 
Toteutuksen kuvaus: 

Course contents
-Entrepreneurship challenge -Business opportunities: business idea identification and development -Building the business plan: financial, risk and marketing considerations -Practices of creating a new enterprise
Learning outcomes of the course unit
After successfully completing this study unit, students will be able to: – recognize the importance of entrepreneurship in the national economy – evaluate the necessary personal skills and attitudes to be an entrepreneur – identify the essential parts of the entrepreneurial process from finding a business idea to marketing planning of a new business venture as well as practices of a new establishment

Työskentelytavat ja aikataulutus: Online studies, in which online materials provided through Moodle.
Arviointi: 
"Assessment: 0-5, assessment criteria (3-4)
Approved learning assignments, assessment scale: excellent (5), good (4-3), satisfactory (2-1), fail (0)"
Opettaja(t): Tuuli Järvinen
Email: tuuli.jarvinen@xamk.fi
Ilmoittautumiskäytäntöihin liittyvät kyselyt: avoinamk@xamk.fi


Ilmoittautuminen: 18.03.2019 - 31.03.2019
Ajankohta: 01.05.2019 - 31.07.2019