Integrated Marketing Communication

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5 OP

Ala:  Yhteiskuntatieteiden, liiketalouden ja hallinnon ala

Toteutuksen kieli: 
Toteutuksen kuvaus: 

This course gives the student insight into:

  • The nature of integrated marketing communications (IMC) components
  • Emerging Trends in Marketing Communications
  • The nature of integrated marketing communications (IMC) process
  • Marketing Communications designs and frameworks
  • Message Strategies and execution framework
  • Digital Marketing
Työskentelytavat ja aikataulutus: Lecture, self studies, workshops, seminars, and commentaries Attendance in group meetings are compulsory.
Arviointi: 
All the components (individual assignments, group assignments and discussions will be graded)
Muuta infoa: 
  • Student places are divided between Turku University of Applied Sciences and other Universities of Applied Sciences, so that 50% of the students are accepted from Turku University of Applied Sciences and 50% of the students are accepted from other Universities of Applied Sciences (e.g. a total of 30 places in the course; 15 students from TUAS, 15 from other UAS).
  • Turku UAS students enroll via Peppi
Opettaja(t): Ajaya Joshi
Email: ajaya.joshi@turkuamk.fi
Ilmoittautumiskäytäntöihin liittyvät kyselyt: campusonline@turkuamk.fi


Ilmoittautuminen: 26.08.2019 - 16.09.2019
Ajankohta: 15.09.2019 - 23.12.2019