International Corporate Communication

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5 OP

Yamk, Yhteiskuntatieteiden, liiketalouden ja hallinnon ala,

Toteutuksen kieli: 
Toteutuksen kuvaus: 

Learning outcomes:
– The students are able to identify the international aspects of corporate communication with different stakeholders
– The students are able to find solutions to communication problems in international cases
– The students know how to develop a strategic plan for international communication in business
– The students know the meaningful use of the world wide web and social media in international corporate communication
– The students develop their understanding of the cultural viewpoints on corporate communication

Contents:
– corporate communication: content and functions, stakeholder management, corporate identity and branding, communication strategy
– communication in international business
– global and local in communication
– lingua franca
– role of the web and social media

Työskentelytavat ja aikataulutus: 

Online course, independent and group assignments, the course is scheduled from February to April

Arviointi: 

5 – 1

Muuta infoa: 

Internet access

Opettaja(t): Päivö Laine
Email: paivo.laine@seamk.fi, tel. 040 8304175

Ilmoittautuminen: 19.11.2018 - 31.12.2018
Ajankohta: 02.04.2019 - 26.04.2019
TÄYNNÄ