Asia is more and more powerful generating area for the tourism in Europe. After this course the student is familiar with the outbound tourism especially from China and Japan.
The student knows tourism related consumer behavior models from these countries. She/he knows relevant marketing models and distribution channels in these countries.
The student understands the specific demands of the Asian customers travelling to Europe.
•China and Japan as market areas for incoming tourism to Europe •Tourism product development and adaptation to Asian markets •Marketing and distribution to China and Japan
The student understands the general concepts and phenomena related to tourism.
On-line studying implemented in Moodle, optional webinars in Zoom Video lectures and visitors Assignments On-line discussions Personal portfolio
Required tools: fast Internet connection, computer, MS Office.
Current materials about the topic provided by course tutors.