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Kursnamn Asian Incoming Tourism, 5 cr
Kursdatum 01.11.2022 - 21.12.2022
Yrkeshögskolan Jyväskylän ammattikorkeakoulu
Kursens språk Engelska
Studiepoäng 5 SP

Bransch Turism och kosthåll HUB
Lärare Susanna Nuijanmaa
Email
För öppna YH studenter Avgiftsbelagd
Nivå YH

Frågor relaterade till registreringspraxis
Anmälningstid 15.08.2022 - 23.10.2022
Kursförverkligande

Asian Incoming Tourism, 5 cr

01.11.2022 - 21.12.2022

Beskrivning

Asia is more and more powerful generating area for the tourism in Europe. After this course the student is familiar with the outbound tourism especially from China and Japan.

The student knows tourism related consumer behavior models from these countries. She/he knows relevant marketing models and distribution channels in these countries.

The student understands the specific demands of the Asian customers travelling to Europe.

•China and Japan as market areas for incoming tourism to Europe •Tourism product development and adaptation to Asian markets •Marketing and distribution to China and Japan

Förkunskapskrav

The student understands the general concepts and phenomena related to tourism.

Bedömningskriterier

0-5

Arbetsformer och schemaläggning

On-line studying implemented in Moodle, optional webinars in Zoom Video lectures and visitors Assignments On-line discussions Personal portfolio

Info

Required tools: fast Internet connection, computer, MS Office.

Mer information

Current materials about the topic provided by course tutors.