Våren | Fullbokad
Kursnamn Digital Experience Design
Kursdatum 25.03.2024 - 17.05.2024
Yrkeshögskolan Haaga-Helia ammattikorkeakoulu
Kursens språk Engelska
Studiepoäng 5 SP

Bransch Business HUB
Lärare Annika Konttinen
Email
För öppna YH studenter Nej
Nivå YH

Frågor relaterade till registreringspraxis
Anmälningstid 20.11.2023 - 01.03.2024
Anmälningsinformation

Digital Experience Design

25.03.2024 - 17.05.2024

Beskrivning

During this course, you can put your creativity into action! You will become familiar with the latest consumer trends, experience creation process and tools for digital experience design. You will learn to create immersive and compelling digital experiences for your target market and plan marketing activities to reach your customers in an effective way. This module will enhance your competences in creativity, communication as well as future orientation and design thinking.

Upon completion of the course, the student is able to

  • analyse current global consumer trends and factors that affect and define future consumer experiences
  • identify potential target markets and analyse the characteristics of the chosen target group
  • apply innovative development methods to an engaging and shareable digital experience in a chosen industry
  • describe the different stages and key steps of the development process
  • produce a product description for the digital experience
  • choose relevant marketing channels for the digital experience

Contents

  • Part 1 (2 cr)
    • Experience Economy and elements of experiences
    • Consumer experience trends
    • Target market Part 2 (3 cr) • Digital tools for creating experiences • Digital experience development process • Product description • Marketing plan for the digital experience

Bedömningskriterier

  • Part 1: Video OR report 40%
  • Part 2: Visual presentation 60%

Assessment criteria – grade 1

The student is aware of current global trends and factors that affect and define future consumer experiences. (S)he can identify potential target markets and analyse the characteristics of the chosen target group to a limited degree. S(he) has basic understanding of the importance of engagement and storytelling in creating experiences. The student needs help in choosing the right tools for creating digital experience in a chosen industry. S(he) understands some of the stages of a product development process. The student has challenges to produce a product description and a marketing plan.

Assessment criteria – grade 3

The student understands current global trends and factors that affect and define future consumer experiences. (S)he can identify potential target markets and analyse the characteristics of the chosen target group rather well. S(he) knows how to innovate experiences and has a rather good understanding of the importance of engagement and storytelling in creating experiences. The student is able to choose and apply the right tools for creating digital experience in a chosen industry. S(he) understands the different stages of product development process. The student is able to produce a product description and a marketing plan.

Assessment criteria – grade 5

The student is able to analyse current global trends and factors that affect and define future consumer experience. (S)he can identify potential target markets and analyse the characteristics of the chosen target group very well. S(he) knows how to innovate compelling experiences and has an excellent understanding of the importance of engagement and storytelling in creating immersive experiences. The student is able to assess, choose and use the right tools for creating engaging digital experience in a chosen industry. S(he) applies a theoretical model to the different stages of her own product development process. The student is able to produce a product description and a marketing plan on a professional level.

 

Arbetsformer och schemaläggning

This is a virtual course with no contact hours.

Info

Study materials

  • Kiuru, T. 2019. Experience is the new marketing: Guide to world-class brand experiences.
  • Pine, J. & Gilmore, J. 2011. The experience economy.
  • Pine, J. & Korn, K. 2011. Infinite possibility – creating customer value on the digital frontier.

Trade journals and magazines, studies by international organisations (e.g., OECD, UNWTO, WTTC, WEF), thinktanks, market research and management consulting companies (e.g., Deloitte, Euromonitor, McKinsey and Company, Nielsen) and other electronic sources.

Anmälningsinformation

Enrolment link above. Please note if the course is not available on the enrolment list it is already full.

Haaga-Helia students enrol to the course (SER012AS3AE) during Haaga-Helia enrolment period through Peppi.