Hösten
Kursnamn Digital Marketing and Content Management
Kursdatum 23.09.2024 - 10.12.2024
Yrkeshögskolan Savonia-ammattikorkeakoulu
Kursens språk Engelska
Studiepoäng 5 SP

Bransch Business HUB, Entreprenörskap HUB
Lärare Göker Özerk
Email
För öppna YH studenter Avgiftsbelagd
Nivå YH

Frågor relaterade till registreringspraxis
Anmälningstid 01.08.2024 - 15.09.2024
Kursförverkligande
Anmälningsinformation

Digital Marketing and Content Management

23.09.2024 - 10.12.2024

Beskrivning

After completing the course, the student is able to

  • understand basics of digital marketing and digital marketing strategies.
  • identify and apply digital marketing strategies.
  • create successful digital marketing plans.
  • build content strategy.
  • create targeted and relevant content.
  • distribute marketing communications to audiences online.

Content

  • essentials of digital marketing
  • social media management
  • digital marketing strategies
  • application of customer experiences in digital marketing strategies
  • digital marketing planning process and steps of digital marketing plan
  • content management

Bedömningskriterier

Grading scale: 0 – 5

The course is assessed based on online quizzes, learning diary and successfully receiving Google Garage’s ”Fundamentals of Digital Marketing” certification.

The course assignments must be returned/completed by 02.12.2024 at the latest.

You must register for the study course no later than 15.10.2024. The course assignments must be returned/completed by 02.12.2024 at the latest.The course quizzes are online and student can have two attempts between 18.11.2024 to 02.12.2024.

Arbetsformer och schemaläggning

100% online studies (Moodle)

The workload of the course is approximately 135 hours.

The course is studied online in the Moodle learning environment. The study includes familiarization with online materials and learning tasks (including Google Garage materials), webinars, online quizzes. Webinars are recorded and can be viewed later.

Info

The learning materials of the course include online materials in the Moodle learning environment, related articles, videos, websites.

Anmälningsinformation

The course is part of the Savonia Bachelor of International Business degree program.

Studies are free of charge for CampusOnline students, i.e. for the present degree students of Universities of Applied Sciences in Finland and for the study path and exchange students of UAS degree studies.

Course fee for open UAS students is 75 euros.

For to enroll on these studies, you need to have a Finnish Social Security Number/ID.