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The object of the course: In this course you will gain important skills needed in the digitalizing tourism industry as a business manager.You will gain insight about digital trends and how to utilize these in the tourism industry. After completing this course, you will know how to develop digital services in order to mediate experiences both online and offline.
The learning objectives of the course: You understand the impact of digitalization in tourism and the role of different digital services along the customer journey. You recognize the value of digital services for different customer segments. You have basic knowledge of the user-centered design and evaluation of digital services. You understand how to develop digital services.
The principal contents of this course are (1) Digital services and touchpoints along the customer journey, (2) Customer insight in the digital context, (3) The basics of user-centred design, (4) Digital customer experience, and (5) Analytical evaluation of existing digital services.
Basic knowledge about digitalization in tourism
0-5.
The assessment is based on learning objectives, quality and criteria. Assignments include self-evaluation and peer feedback. Guidance is provided only through pre-recorded video instructions by the teacher. No personal guidance available during summer months.
Online implementation Webinars and video lectures Independent reading materials and information search, online discussions Project work including research, video presentation and development plan. Other independent assignments.
Material: Benckendorff, P., Sheldon, P., Xiang, Z. 2019. Tourism Information Technology. 3rd Edition. CABI Publishing. Course material, provided by the course tutor.