Kursnamn Experience management and business design for the future YAMK/Master
Kursdatum 12.01.2023 - 29.05.2023
Yrkeshögskolan LAB-ammattikorkeakoulu
Kursens språk Engelska
Studiepoäng 5 SP

Bransch Turism och kosthåll HUB
Lärare Johanna Heinonen-Kemppi
För öppna YH studenter Avgiftsbelagd
Nivå Högre YH

Frågor relaterade till registreringspraxis
Anmälningstid 21.11.2022 - 18.12.2022
ÖPPNA YH anmälning

Experience management and business design for the future YAMK/Master

12.01.2023 - 29.05.2023


Learning outcomes:  The student is

  • able to create added-value-driven business strategies in the experience and transformation economy.
  • able to facilitate customer’s experience in tourism and events as a brand enhancing competitive advantage.
  • able to create hybrid product-service concepts in building personalized customer experiences and design value adding business models and processes that combine tourism and event possibilities.
  • able to leverage future trends and insight on target groups as a source for new business development.


The course focuses particularly on consumer service experience and the value creation in tourism industry. In this course tourist experience is used as an example for a typical experiential service. Concepts and reading about experiential marketing, experience industry, customer value, (new) product/service development, design of experiential services, service design tools and approaches Discussions of the topics and (co-)creation of an commercial experience



Arbetsformer och schemaläggning

100 % online course, with online lessons and online self-study material (individual assignments) Flipped classroom (pre-learning materials, their presentation and interactive meetings), active participation Collaboration with companies (e.g. visitors and practical cases)

The course starts on 12.1.2023 and it must be finished by 29.5.2022 at the latest. A closer timetable is available in Moodle.by the beginning of year 2023 There are three online sessions for contact teaching and exchanging ideas and thoughts. These are

  • Thursday 12.1.2023 at 9 – 15.30
  • Friday 17.2.2023 at 9 – 15.30
  • Thursay 16.3.2023 at 9 – 15.30


Students of the other UAS (Degree students and Open Studies’ path students)  enrol via Ilmoittaudu/Enroll -link. Please, write your student email to the enrollment form. Starting instruction will be sent after the enrollment period.

Others register via the Open enrolment/ Avoin AMK ilmoittautuminen link. See the registration link for further instructions. Registration for others starts on 29.11.2022 at 8.00. A quota of places is reserved for Open University of Applied Sciences students. A price is 75 €.