Fundamentals of Subscription Economy

Beskrivning

The student is able to:

• explain what is Subscription economy and Software as a Service delivery model
• explain the implications of subscription economy in everyday life
• identify the role of metrics in a value creation process
• identify new business opportunities enabled by subscription economy
• apply an understanding of digital marketing to build growth

Study Unit consist of four modules:

• Introduction to Subscription Economy & SaaS
• Building SaaS Companies
• Marketing & Sales
• Metrics and Financial

In addition you’ll go through how to complete the study unit during the orientation module and you’ll have the possibility to give feedback after the study unit.

The subscription economy changes how we sell and buy services. Subscription economy is transforming businesses from one time purchases towards monthly payments and continuous value creation. Were not buying any more albums. Instead we pay a monthly subscription to services like Spotify or Apple Music. The same goes with movies (Netflix, Viaplay, AppleTV+, HBO, etc.).

You’re in the right place if you’re interested in understanding more about the subscription economy and Software-as-a-Service (SaaS) delivery model.

Bedömningskriterier

The study unit is graded with Aproved / Failed

Student needs to complete all the study unit modules to pass the study unit

• Module learning material
• Module discussions
• Module quizzes
• Additional tasks & material

Arbetsformer och schemaläggning

• A weekly detailed schedule will be released in the beginning of the course.
• Virtual self-pace studies.
• Individual assignments and online discussions.

The study unit is self-pace. The recommend pace for the study unit is one module every two weeks. All the assignments and content will be released in the beginning of the course. Optional online tutoring via Teams during the study unit.

According to the degree regulations (section 18) “students must be active in the study unit or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrollment will be rejected”.