Hösten
Kursnamn Online Marketing in Tourism 5 cr
Kursdatum 12.09.2022 - 31.12.2022
Yrkeshögskolan Satakunnan ammattikorkeakoulu
Kursens språk Engelska
Studiepoäng 5 SP

Bransch Business HUB
Lärare Jere Kuusinen
Email
För öppna YH studenter Nej
Nivå YH

Frågor relaterade till registreringspraxis
Anmälningstid 15.08.2022 - 29.08.2022
Kursförverkligande
Anmälning
Anmälningsinformation

Online Marketing in Tourism 5 cr

12.09.2022 - 31.12.2022

Beskrivning

Content

Social customer relationship management : customer segments and the Internet :social media insights, trends and services : benefits and risks of social media for tourism businesses : marketing analysis and web analytics.

Competences

Utilising the Internet in tourism marketing : gaining marketing advantage by using online tools : applying social media in tourism marketing and online customer service as a part of entire service chain. Classification of competence: Basic level.

Bedömningskriterier

Grading (1-5) is based on general evaluation criteria by SAMK. The evaluation framework can be found from Moodle.

Arbetsformer och schemaläggning

  • Totally 133 hrs.
  • Lessons 10 hrs.
  • Final group presentation 50 hrs.
  • Website design (wordpress) 40 hrs.
  • Online assignments 33 hrs.

Mer information

You must activate the SAMK-ID and @student.samk.fi email address to complete the course. After your enrolment has been processed, the Student Services Secretary will send you the activation instructions to the email you provided in the enrolment form.

Anmälningsinformation

All enrolments will be approved. You will get an automatic reply to the email address you provided in the electronic form. Check the spam.

When your enrolment has been processed, the Student Services Secretary will send you a message with instructions on how to activate the SAMK student identifier to the email address you provided in the application form (after the registration deadline).