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Kursnamn Personal Branding and Influencers
Kursdatum 01.10.2024 - 31.12.2024
Yrkeshögskolan Seinäjoen ammattikorkeakoulu
Kursens språk Engelska
Studiepoäng 5 SP

Bransch Språk och kommunikation HUB, Kultur HUB, Teknologi HUB, Business HUB
Lärare Elisa Kannasto
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För öppna YH studenter Avgiftsbelagd
Nivå Högre YH

Frågor relaterade till registreringspraxis
Anmälningstid 05.08.2024 - 22.09.2024
Kursförverkligande
ÖPPNA YH anmälning

Personal Branding and Influencers

01.10.2024 - 31.12.2024

Beskrivning

Students understand the central concepts of personal branding and influencer marketing. Students are able to identify central characteristics and actors and to analyze the role of personal branding in professional and commercial contexts. Students are able to construct and analyze their own strategy for personal branding. Students are able to analyze the social capital of influencers and engagement in different platforms. Student understands the concept and effects of image management.

  • Central concepts of personal branding and influencer marketing
  • Self-branding strategies
  • Image management
  • Platformization
  • Actors, categories, networks and communication related to self-branding and influencers

Förkunskapskrav

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Bedömningskriterier

Hyväksytty/hylätty

Pass: The student shows the ability to understand central concepts. The student is able to analyze personal brands in different platforms and understands their connectivity. Student is able to develop solutions for image management and understands its process. Student shows the ability to construct a strategy for self-branding and develop it in practice.

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Arbetsformer och schemaläggning

Itsenäinen työskentely, ryhmäkeskustelut, verkkomateriaali.

Info

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Mer information

Kirja: Marshall, P.D, Moore, C. & Barbour. K. (2020): Persona Studies – An Introduction. Wiley-Blackwell.