Sommaren
Kursnamn Sport Marketing
Kursdatum 01.05.2024 - 31.07.2024
Yrkeshögskolan Jyväskylän ammattikorkeakoulu
Kursens språk Engelska
Studiepoäng 5 SP

Bransch Turism och kosthåll HUB, Business HUB, Entreprenörskap HUB
Lärare Brian Jordan
Email
För öppna YH studenter Avgiftsbelagd
Nivå YH

Frågor relaterade till registreringspraxis
Anmälningstid 15.04.2024 - 21.04.2024
Kursförverkligande
Anmälning
ÖPPNA YH anmälning

Sport Marketing

01.05.2024 - 31.07.2024

Beskrivning

The object of the course: Student understands the basics of modern sport marketing principles and basics of sports organizations marketing operations.

Course competences: Internationality and multiculturalism competence Proactive development competence Learning to learn competence Ethics competence Business competence Learning objectives of the course: The student is able to critically review, analyze and understand the marketing environment of sports industry and the interrelations of factors influencing on sports consumption and participation to sports activities and events. Student also recognizes how to apply sports marketing specific knowledge to analyze marketing operations of sports organizations and perform practical tasks to plan and implement strategic and tactical marketing operations in sport industry environment. Student understands the issues of ethical and social responsibilities and their impact to planning and implementation of sport marketing activities. Through a proactive participation and interaction with study activities in an intercultural settings student learns to work as team member and in group working practices together with peer students.

Content: Fundamentals and specialties in sport marketing, strategic approach to planning sport marketing activities, consumer behavior of sports fans and consumption of sports products, services and events, sponsorships and strategic marketing cooperation in sport industry, basics of market research in sport, and ambush marketing practices.

Bedömningskriterier

0-5.

Arbetsformer och schemaläggning

Online.

Info

Material: Shank, M. D. & Lyberger, M. R. (2022). Sports marketing: A strategic perspective (6th edition.). Routledge. Smith, A. & Stewart B. 2015. Introduction to Sport Marketing. 2nd ed. Routledge.