Entrepreneurship and Small Business Marketing

5 SP

Hub:  Språk och kommunikation, Business, Entreprenörskap


Course contents
-Entrepreneurship challenge -Business opportunities: business idea identification and development -Building the business plan: financial, risk and marketing considerations -Practices of creating a new enterprise
Learning outcomes of the course unit
After successfully completing this study unit, students will be able to: – recognize the importance of entrepreneurship in the national economy – evaluate the necessary personal skills and attitudes to be an entrepreneur – identify the essential parts of the entrepreneurial process from finding a business idea to marketing planning of a new business venture as well as practices of a new establishment

Arbetsformer och schemaläggning: 

Online studies, in which online materials provided through Moodle.


”Assessment: 0-5, assessment criteria (3-4)
Approved learning assignments, assessment scale: excellent (5), good (4-3), satisfactory (2-1), fail (0)”

Lärare: Tuuli Järvinen
Email: tuuli.jarvinen@xamk.fi
Frågor relaterade till registreringspraxis: avoinamk@xamk.fi

Registreringsdatum: 18.03.2019 - 31.03.2019
Datum: 01.05.2019 - 31.07.2019