Branding and sales skills

Course description

Master the power of branding! In this course (Branding and sales skills), you’ll delve into the significance, impact, and fundamentals of branding. Learn the basics of sales and persuasion, along with effective negotiation and sales techniques. Additionally, you’ll explore how to utilize digital communication channels from a sales perspective. Whether you’re a seasoned professional or a newcomer in branding, marketing, or sales, this course provides valuable insights. Join us and strengthen your skill set!

The 5 ECTS study unit consists of two parts:

• Branding and sales 3 ECTS
• Branding and sales in practice 2 ECTS

Key contents

• introduction to branding, image marketing and advocacy
• basics of sales and interaction competence
• brand management, risk management, crisis communication
• sales situations, negotiation skills and sales closure
• business collaboration project
• making a social media video from a sales perspective

Learning objectives

After successfully completing the course, the students

• understand the significance, impact and premises of a brand
• are familiar with the basic principles and practices of sales and advocacy
• know how to act in negotiation and sales situations
• can utilize digital communication channels from the sales perspective.

NB! The content of this course is similar to Finnish course “Brändäys ja myyntitaidot”.

Assessment criteria

Grading scale: 0-5

Course way of working and time table

Online teaching and a project

Course additional info

The content of this course is similar to Finnish course “Brändäys ja myyntitaidot”.

Course enrolment info

NB! If you are a student at Centria, HAMK, Karelia, Lapland UAS, Laurea, Metropolia, SAMK, Savonia, SeAMK, TAMK, Turku UAS, VAMK or XAMK, please enrol via Peppi/Pakki. “RIPA, a cross-institutional study service for higher education institutions, enables higher education students to complete studies at another higher education institution without enrolment through a separate portal. Each student sees the course selection intended for them and can register in the student administration system of their home institution (Peppi/Pakki).”Read more here.

See instructions for CampusOnline students in Humak’s Student’s Guide.

• The enrolment forms are valid only during the registration period.
• After you have filled out the form, you will get a confirmation email to the email address you provided. Please make sure that the email address is correct.
• If you do not receive a message, check your email’s junk mail folder. If you did not receive the email, contact avoinamk@humak.fi.
• Please enrol on time, since no new registrations are processed after the enrolment period ends.