Cross-cultural professional communications in tourism and hospitality

Course description

Objective: Tourism and hospitality is a service industry, where visitors from different nationalities and cultures encounter host cultures. It is imperative to understand the influence of national cultures on their consumers in order to best serve and compete for a share of those diverse markets. As the tourism industry becomes more culturally diverse, future tourism and hospitality managers should understand their customers from different cultural backgrounds. Content: By the end of this course, students should be able to:

• recognize the growing importance of the international and global nature of tourism and hospitality
• understand the multicultural aspects of tourism and hospitality activities and importance of studying cross-cultural aspects from the perspectives of both service providers and customers
• apply the concepts of intercultural competence, intercultural sensitivity and intercultural intelligence and their relevance for tourism and hospitality
• apply the cultural dimensions, proposed by Geert Hofstede and other experts, to provide ef?cient and effective services

Prerequisites

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Assessment criteria

Assessment: Accepted/Failed

Course way of working and time table

This course is carried out in a Learn educational environment. It is totally automated. It contains online material, online tests and final test. If you need to get individual counselling, you could get it online, or by meeting the teacher, pointing out the reason and the date by sending a message to the teacher. All course tests are designed so, that they are opened only on a given period, which is mentioned at the topic test. At the end of the course you will pass an online final test. Instructions you could find in Learn.

Course info

The first nonstop start is on 12th February 2024, and after that date students can start their studies approximately within a week after enrolling on this course. The estimated time for completing this course is two months. The last day to register is May 26, 2024.