Course name Effective marketing
Course date 01.05.2024 - 15.08.2024
Institution LAB University of Applied Sciences
Course language English
Credits 5 ECTS credit

Field 4everyone HUB
Teacher Sampo Kokkonen
Available for open UAS No
Level Bachelor

Queries related to enrolment practices
Enrolment period 18.02.2024 - 16.06.2024
Implementation plan
Course enrolment info

Effective marketing

01.05.2024 - 15.08.2024

Course description

Learning outcomes: The student is able to

  • understand the importance of marketing in a company’s business
  • identify customer-oriented business.
  • determine the key concepts of marketing and customer-oriented business
  • identify the phases of a marketing and sales process
  • understand the importance of brand building and its role in business
  • become aware of the segmentation process and its benefits
  • understand the key concepts of digital marketing
  • recognize customer needs and understand their significance for the success of a company


  • The course on the basic concepts and fundamentals of marketing has been co-produced by several marketing teachers, using other marketing experts as specialists, so you are sure to get a comprehensive and varied introduction to the secrets of marketing.
  • The topics covered in this course include: What is marketing, buying and consumption behaviour, competitors, partners and business environments, segmentation and targeting, brands and branding, productisation, online/digital marketing, customer service and sales.


Assessment criteria


Course way of working and time table

The course is 100% online. The course may otherwise be completed entirely on your own schedule, but all learning assignments must be completed by the end of the course.

Course materials: video lectures, course book & course material to be distributed separately, online exams, individual assignments and essays.

Implementation on the MOOC platform: Once you have enrolled for the course, please register on the MOOC platform and you can start completing the course according to your own schedule. (Please note that simply registering on the MOOC platform is not enough, in order to receive course credit, you must be enrolled in the course via CampusOnline, LAB Open UAS or LAB Peppi).

The course opens on May 1st 2024 and is due for completion by August 15th 2024.

Course enrolment info

Teacher on a holiday from 8.6. to 4.8.2024, no evaluation can be given during the holiday.

Students of the other UAS (Degree students and Open Studies’ path students): Enroll for the course via Ilmoittaudu/Enrol. Use your student email on the enrollment form. You will receive starting instructions immediately after registering and you can start to complete the course on 1st May 2024.