European Business Area

Course description

The student will analyse business opportunities and business functions in the European transnational environment through project-based learning. By the end of the course the student will be able to think strategically about leveraging firm-specific factors and various country differences to create competitive advantages, formulate and develop a business internationalisation strategy, propose and justify an international business management structure such as licensing, joint venture, franchising or subsidiaries, identify and evaluate risks due to both external factors and the firm’s own activity as well as designing a corporate social and sustainability strategy.

Contents

• The SME as a business case
• European market integration and business opportunities
• Mapping out a business internationalisation strategy
•  Business Case analysis – feasibility study
• Managing market entry strategies
• Risk assessment
• Sustainability and social responsibility

Prerequisites

Foundation course in business law and International Business

Assessment criteria

• Mid-project Briefing 50%
• Written Portfolio 50%

Course way of working and time table

• Online Learning
• Project-based learning
• Guided Assignments

(1) This fully online course has no scheduled lecture sessions (2) Weekly announcements are made guiding the weekly learning process (3) Assignments are submitted in e-format

The Online Learning Platform for teaching and learning is Metropolia Oma providing weekly learning guidance, learning materials, recommended reading and assignments

Learning materials and recommended reading will be made available at the start of course

Weekly announcements guiding the learning process Assignment submission dates will be available at the start of the course

Course info