IT Services - Sales and Marketing

Course description

Objectives

• Having studied this course the student understands the importance of customer-oriented sales and marketing and understands the basic marketing terminology of the course.
• The course includes in the customer-oriented marketing process and its phases.
• Additionally, course includes the role of IS Services marketing as the focal process of business, the marketing environment and its analysis, and the planning and execution of marketing activities.

Content

Student participating in the course should comprehend

• The relevance of customer focused marketing
• The basic terminology of sales and marketing
• Be able to apply the ideas and concepts to real-life situation

Prerequisites

None.

Assessment criteria

Pass/Fail.

Course way of working and time table

• Course is 100% online, self-study course
• Course can be done in own pace
• Credits will be putted into Metropolia’s Student register during 4 weeks after Student has finish his/her course.

Course enrolment info

• Course is 100% online self-study course.
• You can enroll this course whenever it’s suitable for you and start it at once you have enrolled it.
• Course can be done in own pace.
• Credits will be putted into our Student register as soon as student has done this course.
• Ristiinopiskelupalveluun liittyneiden korkeakoulujen opiskelijat voivat ilmoittautua tälle opintojaksolle kotikorkeakoulunsa Pepissä/Pakissa