Introduction to data economy

Course description

Student is able to

• Explain why organizations need to apply data in decision making
• Explain where the data comes from and how it can be used (buying, selling, collecting data, big data from IoT, digital platforms and APIs, machine learning and AI vs. statistical methods)
• Identify the role of information in a value creation process
• Identify key business models enabled by digital data
• List a few “no-code” ways of experimenting with data products to validate the business model
• Summarize how intellectual privacy regulations shape the data economy

Prerequisites

Only for Master’s level students.

Assessment criteria

Approved/fail

Course way of working and time table

• Independently studied online course.
• All necessary materials are provided on the course platform.

Videos, quizzes and articles in four different modules.

• Module 1: Data economy in brief
• Module 2: Data sources and business models
• Module 3: Role of information in value creation
• Module 4: Next steps in data economy

Course info

• Course has been produced in corporation with Osaango Oy.
• Lecturers on the videos are experts in data economy.