Modern Digital Marketing

Course description

This course gives you an overview on modern digital marketing. During this course you will learn basics about digital marketing strategy, marketing automation and using different digital platforms for marketing purposes.

Learning outcomes

After completing the course you:

• will have a basic overview on different areas of digital marketing
• are able to describe what kind of topics to cover in digital marketing strategy
• know how to set goals in digital marketing
• have introductory level knowledge on digital platforms and automation
• will know about measuring digital marketing

Course way of working and time table

Online and independently

Course enrolment info

• Students are accepted for the course in order of enrollment.
• When registering, you must use the email address of your home university of applied sciences.
• TAMK’s own students register for TAMK’s courses through study administration system Pakki.