Opintojakson nimi
IT Services – Sales and Marketing
Opintojakson ajankohta
12.05.2022 - 31.12.2025
Korkeakoulu
Metropolia Ammattikorkeakoulu
Opintojakson kieli
Englanti
Opintopisteet
5 OP
Opintojakson ala
Tekniikan ja liikenteenala, Yhteiskuntatieteiden, liiketalouden ja hallinnon ala
Opettaja
viopesupport@metropolia.fi
Tarjotaan avoimen opiskelijoille
Ei
Taso
AMK
Opintojakson kuvaus
Objectives
- Having studied this course the student understands the importance of customer-oriented sales and marketing and understands the basic marketing terminology of the course.
- The course includes in the customer-oriented marketing process and its phases.
- Additionally, course includes the role of IS Services marketing as the focal process of business, the marketing environment and its analysis, and the planning and execution of marketing activities.
Content
Student participating in the course should comprehend
- The relevance of customer focused marketing
- The basic terminology of sales and marketing
- Be able to apply the ideas and concepts to real-life situation