In this segment, we’ll discuss about how companies from foreign countries can enter the Chinese market; the various factors they need to consider if they enter into a collaborative arrangement, and some of the tactical steps they need to take in the early stages of their Chinese operations. There are four ways to enter the Chinese market: viz; exporting to China, licensing, including franchising, Equity joint ventures, Wholly owned foreign enterprises (WOFEs or Woofies). We will discuss the four ways to enter the Chinese market in detail.
Market Entry in China is the second part course of the Doing Business in China Module (15 cr). It is highly recommended that as a learner you complete all the three parts, so that you can develop a comprehensive understanding and gain a wealth of insight and practical advice on doing business in China and be prepared to successfully navigate the country’s unique economic systems and communication and cultural styles. It is highly recommended that as a learner you complete all the three parts, so that you can develop a comprehensive understanding and gain a wealth of insight and practical advice on doing business in China and be prepared to successfully navigate the country’s unique economic systems and communication and cultural styles.
Evaluation criteria: 1-5
This course explores doing business in the People’s Republic of China. General themes of China’s economic development will be examined, with emphasis on the opportunities and challenges faced by foreign investors and entrepreneurs in China. In this segment, we’ll discuss about how companies from foreign countries can enter the Chinese market; the various factors they need to consider if they enter into a collaborative arrangement, and some of the tactical steps they need to take in the early stages of their Chinese operations. In this segment, we’ll talk about how companies from Finland can enter the Chinese market; the various factors they need to consider if they enter into a collaborative arrangement, and some of the tactical steps they need to take in the early stages of their Chinese operations.
There will be a final exam (group assessment) consisting of a power point presentation and submission of report.