Course name Marketing
Course date 28.08.2024 - 11.12.2024
Institution Metropolia University of Applied Sciences
Course language English
Credits 5 ECTS credit

Field Business HUB
Teacher John Greene
Available for open UAS No
Level Bachelor

Queries related to enrolment practices
Enrolment period 11.06.2024 - 11.08.2024


28.08.2024 - 11.12.2024

Course description

The student understands the role of marketing and services in the company strategy and the important role of customer-oriented marketing as a success factor in running a business. The student recognizes the essential concepts and various sectors of marketing and the key terminology. The student is able to collect, analyse and produce information as well as make development suggestions for the company planning process.


  • Business environment and its effects on marketing
  • Methods of customer acquisition
  • Marketing mix
  • Planning, implementation and follow-up of marketing
  • Sustainable marketing



Assessment criteria

Provided in the learning environment.

Course way of working and time table

  • Online course videos
  • Online starting 26.08
  • Wednesdays 8-11 am