Marketing

Course description

The student understands the role of marketing and services in the company strategy and the important role of customer-oriented marketing as a success factor in running a business. The student recognizes the essential concepts and various sectors of marketing and the key terminology. The student is able to collect, analyse and produce information as well as make development suggestions for the company planning process.

Contents

• Business environment and its effects on marketing
• Methods of customer acquisition
• Marketing mix
• Planning, implementation and follow-up of marketing
• Sustainable marketing

Prerequisites

None.

Assessment criteria

Course way of working and time table

• Online course videos
• Online starting 26.08
• Wednesdays 8-11 am