Opintojakson nimi
Marketing
Opintojakson ajankohta
28.08.2024 - 11.12.2024
Korkeakoulu
Metropolia Ammattikorkeakoulu
Opintojakson kieli
Englanti
Opintopisteet
5 OP
Opintojakson ala
Yhteiskuntatieteiden, liiketalouden ja hallinnon ala
Opettaja
John Greene
Tarjotaan avoimen opiskelijoille
Ei
Taso
AMK
Ilmoittautumisaika
11.06.2024 - 11.08.2024
Opintojakson kuvaus
The student understands the role of marketing and services in the company strategy and the important role of customer-oriented marketing as a success factor in running a business. The student recognizes the essential concepts and various sectors of marketing and the key terminology. The student is able to collect, analyse and produce information as well as make development suggestions for the company planning process.
Contents
- Business environment and its effects on marketing
- Methods of customer acquisition
- Marketing mix
- Planning, implementation and follow-up of marketing
- Sustainable marketing
Arviointikriteerit
Provided in the learning environment.